Upon occupying the driver's seat, aim your gaze towards the display panel; if your profile has been previously configured, it should identify you. If you receive the device and promptly press the start button, it may not recognise you; thus, wait a few seconds before pressing the start button. I have observed that at times, wearing a cap or sunglasses impedes recognition. I understand the frustration, therefore I configured one of my preset buttons for my convenience and simply activate that instead. Best of luck